Peter Fasano
Founder & CEO of MassLogic Labs. Building MIMO, marketing's System of Intelligence. 25 years in brand and marketing operations before that.
I help marketing leaders put AI to work without losing control of the brand. Machines are built to execute. People are built to create and lead. Most enterprises have those two backward right now, and it is costing them their brand and their budget.
That conviction comes from 25 years inside the organizations that set the standard for brand: The Coca-Cola Company, WPP, Ogilvy, IPG, iCrossing, Dachis Group, and Software AG. I led digital transformation and marketing operations at a global scale, and I watched brands slowly lose themselves inside their own tooling. Fifty platforms, a hundred agents, no single source of truth.
I founded MassLogic Labs to fix that. We build MIMO, marketing's System of Intelligence: the governed layer that turns a company's brand into the source code its AI runs on. The bet underneath it is simple. Brand is still the most underused source of financial value a company has, and the firms that govern their AI rather than chase it are the ones that will compound it.